Digital marketing begins with engaging content that’s easily found (SEO) and promoted (PPC).
To win audience, start with engaging content.
Create highly-quality text content for pages, forms, portfolios, blogs and social media.
Engage audiences with custom logos, avatars, icons, background patterns and other graphic assets.
Publish content to listing services, blogs, social media and enews via autocast distribution services.
Search Engine Optimization (SEO)
SEO takes months to show progress, so be prepared for a long-term commitment. Progress Reports are included in SEO services. Use your internal staff, our team or a blend of the two.
Level 1: Keyword Selection
Find and validate “keyword” search terms that will optimize traffic for your competitive circumstance.
Level 2: Site Architecture
Organize page and product categories that are easy for browsers to index and for audiences to search.
Level 3: On-Page SEO
Optimize info and product pages by placing keywords into permalinks, headers, body text and alt text.
Level 4: Technical SEO
Look good to search engines by serving content fast, restack for mobile, remove broken links, include meta tags, etc.
Level 5: Content Marketing
Create digital relationships with customers and deliver content that interests them such as blog posts.
Level 6: Off-Page SEO
Seek “Backlinks” from authoritative websites that are relevant to your target keywords.
Pay-Per-Click Ads (PPC)
Promote your offerings to those who are likely to care. Progress Reports are included in PPC campaigns.
Define relevant advertising channels, target landing pages, key audiences and keywords.
Create ads that engage both search engines through SEO keywords and viewers through attractive visuals.
Monitor ad performance, execute A/B tests, adjust ad bids and report progress.