Digital Marketing
content that answers questions (SEO) and is promoted (PPC)
Content Development
Engage readers and search engines with SEO-optimized text for pages, forms, portfolios, and posts. Do we use AI writing applications? Absolutely. It’s knowing what to ask AI to write that counts.
Brand strong with custom logos, avatars, icons, background patterns, photography and other visual assets. We highly recommend Alternative Text inserted to all images as they support ADA access.
Publish to listing services, blogs, social media and enews including memes and autocast distribution.
Search Optimization
Find and validate “keyword” search terms that will optimize traffic for your competitive circumstance.
Build strong site architecture by organizing page and product categories so they are easy for browsers to index and for audiences to search.
Optimize information and product pages, placing keywords into permalinks, headers, body text and alternative text.
Look good to search engines by serving content fast, restack for mobile, remove broken links, include meta tags, etc.
Create digital relationships with customers and deliver content that interests them such as posts (blog and social media) and online advertising.
Seek “Backlinks” from authoritative websites that are relevant to your target keywords.
Online Advertising
Define relevant advertising channels, target landing pages, key audiences and keywords.
Create ads that engage both search engines through SEO keywords and viewers through attractive visuals.
Monitor ad performance, execute A/B tests, adjust ad bids and report progress.