Earlier this week, for the first time ever, Google released the full 160-page version of this document aimed at helping Google Search Quality Raters rate search results for both standard and mobile viewing. It’s not light reading, but it is chock full of key Search Engine Optimization (SEO) concepts and knowledge. So to save you the reading time, here’s a summary of the
Generally speaking, yes. But what if the .com you want isn’t available? You could go with other extensions like .net, .co, .tv, .me, etc. In some cases, they’re OK, like if you’re in a highly technical space and your target audience gets that there’s a .co extension.