Websites, Hosting & Digital Marketing
WEBSITES
Your website is is easiest, most cost effective way to leverage information technology to automate business processes including marketing, sales, contracting and customer management.
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Ideally, your website address (aka "URL" or "Domain") is intuitively easy to understand, short and doesn’t suffer from bad camel syndrome (for example, American Scrap Metal’s americanscrapmetal.com could be read as “American’s Crap Metal.” Whoops…
Content Management System (CMS) platforms exist for various kinds of business models. For example, a small e-commerce company might choose Shopify, a mid-size retailer might choose WordPress with Woo Commerce, and a large retailer might choose Magento. For general information websites, most are built on the very popular WordPress platform.
Themes are website templates that come with built-in graphics and features relevant to specific business models. Theyʻre great shortcuts to a beautiful presentation and are entirely customizable. Give us a few websites you think are representative of what youʻd like to see and weʻll recommend some alternatives.
PREMIUM HOSTING
Be sure to go with a premium hosting service such as WP Engine to make your website a great user experience and enhance SEO. We offer such services.
DIGITAL MARKETING
Improve traffic with search optimization (SEO), pay-per-click (PPC) ads, blogging, e-news and social media.
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Search Engine Optimization (“SEO”) is the foundation of all digital marketing as search engines seek the best pages on the Internet to answer search inquiries. SEO begins with “On-Page” optimization of text content with a goal of being found. It’s not expensive and it’s not black magic. Advanced ‘Off-Page” SEO such as backlink development can be done, but start with the basics first to harvest the low hanging fruit.
There are many story formats in the Web space. Blogging, Portfolio case studies, E-news, and Social Media are among the most common. So the ones that are easiest for you and build over time. You don’t have to do all at once.
Pay-Per-Click advertising ("PPC") allows you to target specific audiences in specific contexts to get the most out of your advertising dollars. You can also limit ad buys to any amount desired, so it’s smart to start small, then grow your campaigns as measurable sales results are achieved.
